For the 18th time, the trade media brand ‘bike & business’ has honoured bicycle dealers with excellent sales and service businesses. In the brand new category ‘Clothing and Helmets’, 24Helmets.de received an award for the first time.
‘They inspire their customers with creative ideas and outstanding service. Their company is a role model for the accessories scene and the entire two-wheeler industry.’ With this reasoning, our 24Helmets.de team was permitted to accept the new ‘Apparel and Helmets’ Award from ‘bike & business’ on November 20, 2025. This recognition fills us with genuine pride and great joy and is a welcome confirmation of the intensive work of the past years.
bike & business is the german trade magazine for sales and service in the motorcycle industry. It is aimed specifically at executives in the motorized two-wheeler sector in Germany, Austria, Switzerland, and the Benelux countries. The annual conference held under the same title is a major networking event and offers presentations and the opportunity for exchange. Industry awards, such as the ‘Motorcycle Dealer of the Year‘ Award or the brand new ‘Apparel and Helmets‘ Award, are also presented during these events.
24Helmets.de sincerely thanks Stephan Maderner, the editor-in-chief of ‘bike & business’, as well as the entire jury for the award and for the wonderful event in Dortmund. Our gratitude also goes to the participants from all areas of the two-wheeler industry, who sincerely impressed us with their unity and enthusiasm for the topic of motorcycling. Furthermore, we naturally congratulate the three winners of the Motorcycle Dealer of the Year 2025 on their well-deserved success!
Motorcycle Dealer of the Year 2025
First: Harley-Davidson Kiel
Second: Witten und Weber, Bad Berleburg
Third: Zweiradtechnik Wagner, Bramsche
Special award for ‘Business Excellence’
Motorradhaus StuteHengst, Köln
Other companies in the top 10
Iwan-Bikes, Pfaffenhofen an der Ilm
Hollister’s MotorCycles, Dauchingen
Quadcenter Zollernalb, Hechingen
Motorradzentrum Erlangen, Erlangen
Big Air Max Bikes and More, Simmerath